Digital Marketing Manager – Paid Media

Job Description

Lead and mentor the media buying team.

Manage and optimize campaigns across Facebook, Google Ads, TikTok, Snapchat, Bigo Ads, and other platforms.

Drive traffic acquisition, campaign scaling, and profitability.

Monitor and improve key metrics such as ROI, ROAS, CPA, CTR, and CVR.

Conduct A/B testing and implement data-driven optimization strategies.

Manage advertising budgets and performance reporting.

Collaborate with affiliate, analytics, product, and finance teams.

Key Responsibilities

• Lead and mentor the media buying team.
• Manage and optimize campaigns across multiple paid advertising platforms.
• Scale campaigns while maintaining profitability and performance targets.
• Analyze campaign data and implement optimization strategies.
• Manage advertising budgets and prepare performance reports.
• Coordinate with internal teams to achieve business objectives.

Required Skills

• 4–5 years of experience in Media Buying / Performance Marketing.
• Hands-on experience with Facebook Ads, Google Ads, TikTok Ads, Snapchat Ads, and Bigo Ads.
• Strong analytical and campaign optimization skills.
• Team handling and leadership experience.
• Proven track record of scaling profitable campaigns.
• Excellent communication and reporting skills.